Marketing and Consumption of No and Low Alcohol Drinks in the UK

With NoLo products increasing in popularity among producers and customers, a new report looks at how these drinks are marketed in the UK and how and why consumers drink them.

Using interviews with drinkers and non-drinkers, as well as examining marketing outputs for NoLo products, Dr Emily Nicholls assesses whether there is potential for NoLos to support moderate drinking, whilst highlighting problematic marketing issues that reinforce harmful drinking and gender norms.