Strategies in Media and Social Media for Substance Use Prevention
ISSUP Lebanon presents a webinar on Strategies in Media and Social Media for Substance Use Prevention.
The webinar provides an overview of how media influences behaviour and its importance in prevention efforts. The webinar will also discuss the media types commonly used in prevention campaigns.
Learning Outcomes:
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Understanding Theories of Media Influence.
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Crafting Effective Prevention Messages.
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Leveraging Social Media for Prevention.
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Examining real-world examples of effective prevention campaigns and their impact.
Intended audience:
Professionals active in the fields of substance use prevention, treatment and recovery globally.
Presenter:
Bechara Ghaoui,
Head of Communication and Fundraising Department
Deputy CEO, Mentor Arabia.
Bechara holds a BSc in biology and an MSc in Nutrition from the Lebanese University. He has more than 13 years of experience in the Arab Region, in the health education field. He participated in the production of publications and books about healthy lifestyles. He actively organised exhibitions, marketing events, and advertising campaigns.
He has worked in strategic planning, team building, partnership development, fundraising, advocacy, and youth mentoring. Throughout his career, he has worked with leading figures and experts in the field of human and social development. He is a strong supporter of youth empowerment who believes in the value of addressing social and humanitarian issues.
Webinars and online events delivered and hosted by the International Society of Substance Use Professionals (ISSUP) are provided for informational purposes only. They are educational in nature and do not constitute medical advice, diagnosis or treatment.
