Alcohol Occasionals - Alcohol marketing to LGBTQ+ people

Scottish Health Action on Alcohol Problems (SHAAP) and the Scottish Alcohol Research Network (SARN) invite you to join us online on Wednesday 24 May from 12.45-14.00 BST (UK time) for our second SHAAP/SARN Alcohol Occasionals event of 2023.

Growing evidence demonstrates higher rates of alcohol consumption and alcohol-related harms among LGBTQ+ people compared to their cisgender/heterosexual counterparts. Scottish research relates this to alcohol’s normalisation within LGBTQ+ social settings, its importance to identity construction, and substance use to cope with stigma and discrimination. However, the activities of the alcohol industry in targeting LGBTQ+ communities have been largely ignored. As ‘traditional’ marketing approaches are increasingly augmented by the reach that digital media affords, a review of existing evidence is vital. Dr David Whiteley will present findings from a recent scoping review of literature on alcohol marketing to LGBTQ+ people.