Format
Scientific article
Publication Date
Original Language

English

Country
United States
Keywords
youth
young adults
e-cigarettes
vaping
flavours
marketing

Flavours Play Important Role in E-cigarette Uptake Among Younger Populations, Study Finds

Bottled flavours for e-cigarettes
Credit: Ecig Click

 

New findings published in the journal Tobacco Regulatory Science suggest that flavoured e-cigarettes appeal particularly to youth and young adults.

From the study's sample population, 99% of 12-17-year-olds and 95% of young adults said that their first e-cigarette was flavoured. In turn, 78% of 12-17-year-olds and 74% of young adults noted that if e-cigarettes were not available in a variety of flavours they would not use them.

The study also found that marketing plays a significant role in the uptake and continued use of e-cigarettes among younger populations. Although e-cigarettes are generally marketed as a healthier alternative to tobacco cigarettes, there is evidence to suggest that they contain a number of the same hazardous chemicals.

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