Seminar Presentation: Ecological Momentary Assessment of Alcohol Use

The majority of existing knowledge on patterns of alcohol consumption is based on retrospective-recall methodologies.

These are cost-efficient and convenient but are limited in their capacity to record data on the circumstances of alcohol consumption as they emerge in time and space.

Ecological Momentary Assessment (EMA) is a way of collecting data in people’s natural environments in real time and has become very popular in social and health sciences. 

In this presentation, Professor Kuntsche draws on a range of recent and ongoing ecological momentary assessment studies that focus on how aspects of the social and physical environment unfold, which has led to a more comprehensive understanding of interactions between the magnitude of factors shaping alcohol consumption in real time and real life.