Drug Surveillance Using Internet Search Data From Google Trends

Dr Jacques Raubenheimer, from The University of Sydney, presents Drug Surveillance Using Internet Search Data From Google Trends: What are the Possibilities. 

The presentation focused on the use of a tool developed by Dr Raubenheimer for accessing raw Google Trends search probability data, and how this might be used for contemporaneous forecasting of drug interest, as well as limitations to the data which indicate that they cannot provide a complete picture of drug interest, but can, it is hoped, supplement conventional drug interest survey data.