CGU's Media Prevention, Day 1, Track 1, 15:30 - 17:00

Presented as part of the Uniting the global community to face the challenge of addiction event, in-person on 12th May, 2022.

Presentations:

• The Impact of CGU's Media Based Prevention Certificate Program: 2018-22 – What has changed for the better and to what end? - Fan Yang, Juliana Mejia Trujillo, Nam Cao Hoang, Paulo Martelli

Abstract:

After the Chair’s opening remarks about INL's support of the CGU Media Based Prevention Certificate Program, William Crano will talk about the importance of using evidenced-based, theory informed media messages and campaigns to promote healthy behaviors and prevent initiation of substance use, to lead people to treatment, and to reduce likelihood of relapse. Dr. Crano will present a quick overview of the Certificate program and then by year, one representative of a trainee team from each country will share their experiences implementing their new knowledge, and the networking system developed with co-trainees in their subsequent prevention campaigns in their regions.