2025 Mental Health Awareness Month Toolkit

May is Mental Health Awareness Month 

Join the movement to prioritise mental health! 

Use SAMHSA’s Digital Toolkit to help raise awareness, start important conversations, and share the powerful message that #MentalHealth is health.

The Toolkit is a one-stop shop offering:
✔️ Key messages and weekly themes for May
✔️ Ready-to-use social media content, graphics, and promotional materials
✔️ Messaging to encourage acceptance and support for individuals living with mental illness
✔️ Best practices for having supportive conversations about mental health
✔️ Additional resources to keep the conversation going beyond May

How to Use the Toolkit:
✅ Copy, download, and share the materials to fit your audiences and platforms
✅ Use campaign hashtags like #MHAM2025 when posting
✅ Follow the Best Practices guide to engage your communities effectively

Download, customise, and share the toolkit to amplify your efforts this Mental Health Awareness Month — and beyond!