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"Does Red Bull Give Vodka Wings?"

Scientific article

17 May 2017

New research that will be published in the new edition of the Journal of Consumer Psychology sets out to answer the question: ‘Does Red Bull Give Wings to Vodka?’ "Red Bull has long used the slogan 'Red Bull gives you wings,' but our study...

Vaping Ads Make Smoking Tobacco Seem Healthier

Scientific article

12 September 2016

Up to 50% of children who try tobacco cigarettes for the first time are likely to become regular smokers within three years. At the same time, experimentation with e-cigarettes is increasing. It is now more common for 11- to 15-year-olds in...

Underage Drinking Influenced by Alcohol Marketing

Scientific article

A new study has found that exposure to alcohol marketing increases the amount and frequency of drinking among young people across Europe. More than 9,000 students in the Netherlands, Germany, Italy and Poland provided information about...