BIG Tobacco

World No Tobacco Day

31 May 2020

Global Campaign

In response to the tobacco and related industries’ systematic, aggressive and sustained tactics to attract a new generation of tobacco users, World No Tobacco Day 2020 will provide a counter-marketing campaign and empower young people to engage in the fight against Big Tobacco.

Tobacco Industry Strategies Undermine Government Tax Policy: Evidence from Commercial Data

Scientific article

9 October 2017

Abstract Objective: Taxation equitably reduces smoking, the leading cause of health inequalities. The tobacco industry (TI) can, however, undermine the public health gains realised from tobacco taxation through its pricing strategies. This...

Evaluation of a Novel Intervention Providing Insight into the Tobacco Industry to Prevent the Uptake of Smoking in School-Aged Children

Scientific article

3 November 2017

Abstract Objectives: Evidence from the US Truth campaign suggests that interventions focusing on tobacco industry practices and ethics may be effective in preventing youth smoking uptake. We developed, piloted and evaluated a school-based...