Prevention through social media

ISSUP Chile invites you to its webinar entitled 'Prevention through social media.'

Time: 18:00 in Santiago de Chile

Register for the webinar

This seminar addresses the use of social media as a platform to implement preventive strategies. Recommendations for the use of media for prevention will be given and an example of application will be presented. 

The main elements when creating a persuasive communication campaign will be analyzed; it will indicate what works and what does not in media-based prevention of psychoactive substance use; and an example of application in a Latin American country will be offered. 

Target audience: 

• Partners, professionals, interns and ISSUP Chile and other Spanish-speaking chapters. 

Learning outcomes:

At the end of the session, participants will: 

1. Understand and apply the main tools of persuasion in media-based prevention.

2. Learn how to create effective persuasive messages for prevention campaigns.

3. Analyse and evaluate the successes and failures of communication campaigns to prevent the use of psychoactive substances.
    

References:

1. Ajzen, I., & Fishbein, M. (1972). Attitudes and normative beliefs as factors influencing behavioral intentions. Journal of Personality and Social Psychology, 21(1), 1-9.  

2. Crano, W., Alvaro, E., & Siegel, J. (2019). Creating Persuasive Substance-Use Prevention Communications: The EQUIP Model: Third International Conference, MOD 2017, Volterra, Italy, September 14–17, 2017, Revised Selected Papers. DOI https://doi.org/10,1007/978-3-030-00627-3_19  

Presenter:

Juliana Mejia-Trujillo, Ph.D. (c)

Social Worker, Master in Anthropology and PhD candidate in Public Health. Director of Prevention at Corporación Nuevos Rumbos, Colombia. With more than 20 years of experience in NGOs, related to research and prevention of alcohol and other drug consumption; development, adaptation, implementation, and evaluation of family- and school-based programs; design of communication campaigns for prevention; vulnerable population; migrant population; public health. Experience in teaching and training, and in collaborative work with international organizations in Latin America, the United States and Europe. Member of ISSUP Colombia 

Moderator:

Lorena Contreras Escudero 

Psychologist, master's degree in addictions. Psychotherapist and specialist in motivational interviewing. Psychologist and academic at the University Psychiatric Clinic of the University of Chile.  

Webinars and online events presented and hosted by the International Society of Substance Use Professionals (ISSUP) are provided for informational purposes only. They are educational in nature and do not constitute medical advice, diagnosis, or treatment.