Intentions and Attempts to Quit Smoking Among Sexual Minoritized Adult Smokers After Exposure to the Tips From Former Smokers Campaign

Source:

Wang Y, Duan Z, Emery SL, et al. Intentions and Attempts to Quit Smoking Among Sexual Minoritized Adult Smokers After Exposure to the Tips From Former Smokers Campaign. JAMA Netw Open. 2022;5(5):e2211060. doi:10.1001/jamanetworkopen.2022.11060

Key Points

Question  Do smokers’ cessation behaviors after exposure to the Tips From Former Smokers (Tips) campaign differ by sexual minority status?

Findings  In this cross-sectional study of the Population Assessment of Tobacco and Health study wave 5 data, among 8072 current established cigarette smokers, a positive association was found between frequent Tips exposure and intentions and attempts to quit smoking among those identifying as heterosexual but not among those who identified as lesbian, gay, bisexual, or another sexual identity.

Meaning  More targeted campaign content may be needed to increase intentions and attempts to quit smoking among sexual minoritized smokers.