Social Media, Sport and Alcohol Advertising
Submitted by Ally
- 11 December 2016
A new study published in the Drug and Alcohol Review examines the social media presence of alcohol brands that sponsor spectator sports in Australia. It highlights the way in which these brands use sport and social media in their promotional endeavours. The article argues that sports sponsorship deals and social media platforms can act as effective marketing tools that prove difficult to regulate, allowing brands to evade alcohol codes of ethics.
