Music Videos Might Encourage Binge Drinking
A recent review carried out by researchers at the University of Nottingham's UK Centre for Tobacco and Alcohol Studies suggests popular YouTube music videos that include aural and/or visual references to alcohol often glamourise consumption. These, in turn, encourage teens to drink excessively. Previous research has reached similar conclusions regarding references to tobacco. Among the more specific conclusions made in the latest article, which was published in the International Journal of Behavioural Medicine, it was notably found that excessive alcohol consumption is occasionally linked to personal image and a successful lifestyle. The authors of the study also claim that some videos fail to show the adverse effects of binge drinking and that the obvious use of celebrity endorsement of alcohol products breaches the voluntary code of ethics practiced by the alcohol industry.
